It’s important for your website to show up high on search engines. We can help with something called SEO, but don’t worry if you don’t understand it all. We can explain it to you in a way that’s easy to understand.
‘A bit dull but very, very important!’
It’s important to have a good ranking on search engines. Some people might claim to improve it, but there are logical and affordable things that can be done to improve your site’s ranking. However, don’t expect instant results because it might take a few months to see the impact. The important things to focus on are having good copy that makes sense and getting relevant links to/from other sites. Google is the most important search engine in the UK. There are different levels of SEO that can be done, but each level builds upon the previous one. It’s usually advised to leave the last level for later because the first three levels combined with good copy and relevant links might well be enough.
Search Engine Optimisation Options:
Level 1
Each page of the site will have the same optimised title, description and set of keywords supplied by you or generated for you from your requirements detailed to us. Additionally the pages will be made search engine friendly by being short, simply laid out and containing (where relevant) good pertinent copy relating to the site and its purpose.
We will add a robots.txt file to ensure only important pages are searched and a favicon.ico graphic to aid bookmarking and tracking of the site graphically.
Cost for Level 1: Free, you already have this!
Level 2
All of level 1 plus:
Each page of the site will have a different title, description and keywords pertinent to the page in question rather than just having the same one for all pages. This increases the number of search terms relating to the site greatly and therefore the likelihood of your site being found on a search engine search,
The titles/descriptions and keywords are stored on the database and maintained by the administration system so they can easily be changed/enhanced if required.
An XML Site map will be generated and added to the root directory, this will help some of the search engine spiders find what they are looking for. A human readable site map will be added to the site. Again this helps the spiders find each page simply because each page is listed in full in the site map as well as how they are connected.
Cost for Level 1 and 2: £99
Level 3
All of level 1 and 2 plus:
The individual pages will take their title, meta descriptions and keywords from the actual data about them on the page – this will be done automatically for each page from the database like the other individual pages were done in section 2 above. This will help index each page uniquely but link them back to the site.
Each image will have its ALT tag populated with English terms describing the image which will also contain keywords/search terms allowing the images to aid the searches but also to register with Google image search thereby enabling another path for visitors to find the site
The addition of a stats package to the administration page to show how many visitors the site is getting, where they come from and more importantly what they click to get there so you know which sites to market to i.e. the sites sending you traffic.
Cost for Level 1,2 and 3: £199
Level 4
The addition of a number of microsites where by we register a handful of additional domain names and create single page sites that exist solely to redirect to your main site. They must contain pertinent information to the subject matter so as to ‘fool’ Google but will act as loose redirects to your main site giving you extra links as well as exposure… all good for Google.
The names chosen will contain search terms in the URL as this means they are automatically given more preference in searches than just sites with search terms in the title etc.
Google Analytics will be added to the site and registered to a Google account created un your name. The site and specific pages like the site map will be registered to this Google account as well as that also helps Google’s spiders/bots better understand your site. Analytics will let you see how the site is performing in terms of what people do when they get to your site. Partnered with the stats package in level 3 this means you will have some very powerful marketing tools at your disposal.
Cost for Level 1, 2, 3 and 4: £POA (includes 2 microsites) – £75 per extra microsite. Microsite includes domain name purchase for 2 years and hosting for 1 year for each domain.